Clean Beauty
We all like to look our best, and skincare and cosmetics are key tools to help us achieve this.  But did you know that many of the products we commonly use can actually cause damage to your skin and health and are made unethically?

Tropic Sue Fish is passionate about Empowering Beauty and building awareness so that we can all make better, more informed choices that are right for you, your family and the environment. Beauty is more than skin deep!

Natural skincare is the current ‘in thing’ as consumers become more aware of what they are putting on their skin and seek quality, healthy products.  Informed consumers are definitely a good thing but what does ‘natural’ actually mean?   We automatically trust that what is for sale in our shops is safe, but should we?

Having recently compiled a survey on social media to discover what people look for when choosing a skincare brand or product, the choices were 1) Vegan/Cruelty Free, 2) Natural/Toxic Free, 3) Brand/Recommendation, and 4) Reasonably Priced.  The top answer by a long way was Natural/Toxic Free.  All well and good.

However, considering a beauty product does not actually need any natural or organic ingredients to be called ‘natural’ or ‘organic’, popular terms such as these are meaningless and misleading, used by marketers to grab your attention to get you to buy their products.

When you also consider there are over 10,000 man-made toxins found in standard beauty products and most have never been tested for their long term toxic effects on public health or the environment – a disturbing “innocent till proven guilty” approach; and up to 90% of skincare brands have been proven to contain known carcinogens, allergens and irritants that cause cancer, eczema, psoriasis, infertility, birth defects, reproductive problems and learning disabilities; and up to 60% of what you put in your skin, our largest organ, ends up in your bloodstream, this is extremely disturbing.

The average woman uses 12 personal care products a day containing a staggering 168 different chemicals.  This body burden, or repeated cumulative exposure and build-up of multiple toxic chemicals, is a cause for concern as our bodies are not evolving quick enough to flush these toxins out, causing everything from mild skin irritation to cancer.  And we are only just beginning to understand the consequences.  The UK is one of the top 3 countries for the highest number of allergies – and there is a direct correlation between the number of allergies and amount of personal care products used.  Eczema has trebled in the last twenty years – in 1950 only 3% of the population had eczema, now it is over 20%.  For those born after the 1980’s, 1 in 2 will get cancer.  And it doesn’t just stop with us.  These toxins have been shown to be passed down to our children and their children through the umbilical cord…

It is a fact that toxins are all around us – in the air we breathe, the water we drink, the food we eat, even the homes we live in, which affect our health and we can do little about, but our choice of skincare is where we can easily reduce our exposure to toxins.

It’s time to change!
What you don’t know won’t hurt you…. Wrong!  There’s overwhelming evidence that it does.  Blissful ignorance is not an excuse!  You and your family deserve to know that what you are putting on your skin is 100% safe, effective and ethical, so what can you do differently?

  • Do your own research – don’t assume that if it is for sale it must be safe.
  • Read labels – look for ingredients in plain English. A good motto to go by is if you can’t pronounce it or have only seen it in chemistry class, don’t use it!  And avoid fragrance and parfume at all costs!
  • Know who you’re buying from and what they stand for – are they reputable and trustworthy, what are their values and philosophy, do they list their ingredients openly and in full?
  • Check out these two independent databases which show carcinogens, hormone disruptors, and serious long term health impacts in your health and beauty products:

Think Dirty, Shop Clean app (available on iPhone only), and EWG (Environmental Working Group) Skin Deep. (

  • Avoid impulse beauty buys, claim-heavy products, celebrity endorsement, name-drop or nostalgia shopping.
  • If you can only change things gradually, consider changing those products you are most exposed to first – for example body lotion and cleanser versus body wash.Informed consumers make informed choices – let’s help make everyone aware that 90% of personal care products out there contain these harmful ingredients.

If you or someone you know has sensitive skin, problem skin, eczema, psoriasis, rosacea, etc, or are concerned or curious about what you might be putting on your skin – get in touch for a no obligation chat.

Choose to leave behind the toxins and step into the wonderful world of Tropic!  Your skin will thank you for it

Tropic Sue Fish is an independent Manager for Tropic, an award winning, innovative, 100% safe and effective range of quality skincare, bodycare, suncare and make up that is naturally derived from plant extracts and essential oils, free from toxic chemicals, vegan, cruelty-free, ethically made here in the UK, and suitable for all skin types especially sensitive and problem skin.  Purchase in confidence with our customer satisfaction guarantee. 

To Shop Online, Host a Pamper with complimentary facial or makeover and free products, or find out more about the Tropic Ambassador business opportunity, go to:

[email protected]

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